The people at the Missouri Children’s Trust Fund wanted to use their website and social media accounts to spread the word about their efforts to prevent child abuse. As director of Learfield InterAction, I helped them integrate the Web into every aspect of their communications plan.
After implementing Learfield’s recommendations, the CTF Facebook page grew from 700 to 1,700 fans in a few months. Now it has over 2,300. Their website features success stories from child abuse-prevention agencies across Missouri. And they use their social media accounts to amplify the stories they used to tell only through traditional advertising.
I have been privileged to speak twice at CTF’s statewide conference, helping organizations understand how to best use social media to engage stakeholders. Email me if you want to talk about whether we might be a fit to work together on your communications strategy, too.