When I moved back to my small hometown a few years ago, I wanted to create an online community as vibrant and connected as the people who live here. We’ve always been a little sports-crazy, so I decided on Republic Tiger Sports. In less than two years, the site has become a gathering place for students, parents and fans. More than 2,000 people follow the site online. The site has been featured in Columbia Journalism Review’s News Frontiers Database, and was named one of the top 10 hyperlocal sites to watch by HyperLocalNews.com.
The lesson is that if you create stories people want to read, or videos they want to watch, or audio they want to hear, they will come back again and again. That’s true of your site as much as any other. My expertise is in helping you figure out what would engage your audience the same way, and helping you create and deliver it to them.